Conversion

The Website Conversion Checklist

27 checks we run on every client site before launch — steal them for your own.

4 min read

Performance & technical

A slow or broken site kills conversion before a visitor even reads your headline. These are non-negotiable.

Page load under 2.5s on mobile
Core Web Vitals pass in the field, not just the lab
Images compressed and served in modern formats
No render-blocking scripts above the fold
SSL certificate valid and enforced sitewide
Every internal link resolves — no stray 404s
Sitemap and robots.txt configured correctly

Conversion & UX

Traffic is wasted if the path to action isn't obvious. Every one of these should be true before launch.

Primary CTA visible without scrolling
Forms ask for 5 fields or fewer
Tap targets sized correctly for mobile
Navigation highlights the primary action, not every option equally
A secondary CTA appears for visitors who aren't ready to buy
Every form shows a loading state on submit
The thank-you page fires as a tracked conversion event

Trust & credibility

Buyers look for reasons not to trust a new vendor. Remove them.

Client logos or testimonials appear above the fold
A real phone number and contact info are visible
Privacy policy and terms are linked in the footer
At least one case study is linked from the homepage
Social proof numbers are current, not stale
An About or team page shows real people
Reviews or ratings are displayed where relevant

SEO & discoverability

A converting page nobody finds still doesn't generate pipeline.

Every page has a unique title and meta description
One clear H1 per page that matches search intent
Alt text is written for every meaningful image
Structured data is implemented where relevant
Analytics and conversion tracking are verified live
Canonical tags are set correctly across the site

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