71Media

Contractor Marketing

Turn local searches into better estimate requests.

Websites, local SEO, paid campaigns, and follow-up systems for contractors who need booked jobs, not bargain hunters.

+131%

qualified estimate requests

2.8x

service-area traffic

-34%

wasted ad spend

Contractor team reviewing plans with a homeowner outside a finished home.

Where the work turns into revenue.

Each industry page keeps the plan specific: what blocks growth, what we build, and how that turns into better leads, bookings, and sales.

01

Low-quality quote requests

Too many leads are price shoppers or outside your service area.

System

Landing Pages + Negative Keyword Strategy

Impact

More estimates from jobs you actually want.

02

Weak service-area visibility

Competitors outrank you in nearby cities and suburbs.

System

Local SEO + Service-Area Architecture

Impact

More calls from your highest-margin markets.

03

Slow follow-up

Homeowners call three companies and hire the first real response.

System

CRM Routing + Automation

Impact

Faster callbacks and higher close rates.

04

No proof at decision time

Before-and-after work is hidden or scattered.

System

Project Pages + Review Systems

Impact

More trust before the first appointment.

The work behind the growth.

Website, search, ads, AI, and automation stay connected, so the page does not promise one thing while the funnel does another.

Website Design

Conversion-first pages built for trust, speed, search intent, and clear next steps.

SEO & GEO

Local, organic, and AI-search visibility that puts your business in front of ready buyers.

Paid Media

Campaigns tuned for lead quality, not vanity traffic or empty clicks.

AI Implementation

Internal workflows that score, route, summarize, and follow up faster.

Marketing Automation

Lifecycle messages that reduce drop-off and keep prospects moving.

View all services

Service-area SEO architecture for profitable jobs.

The page structure is planned around how people actually search, compare, and decide.

Core Services

  • Roof Repair
  • Remodeling
  • HVAC
  • Concrete

City Pages

  • Tulsa
  • Broken Arrow
  • Owasso
  • Bixby

Project Pages

  • Before / After
  • Scope
  • Materials
  • Timeline

Emergency

  • Storm Damage
  • Leak Repair
  • No Heat
  • Same-Day

Trust

  • Reviews
  • Licensing
  • Warranty
  • Financing

Schema

  • LocalBusiness
  • Service
  • FAQ
  • Review
Contractor team reviewing plans with a homeowner outside a finished home.

Case snapshot

Summit Ridge Exteriors

We rebuilt their service-area content, tightened ad spend, and created quote paths for storm, roof, siding, and gutter work.

+98%

organic calls

2.6x

estimate requests

-29%

cost per booked estimate

41%

close-rate lift

The leads changed. Fewer tire-kickers, more real projects, and our estimators know what they are walking into.

Caleb Morris

Owner, Summit Ridge Exteriors

Ready to book more profitable projects?

Let's build your contractor demand system.